Wednesday, October 8, 2008
Based on our in-class discussion today, it seems to me that many of you think that advertising images at the present time are less "sexist" than the ones that Kilbourne published in her article. Many of you did find offensive many of the images she used that depicted women as the victims or potential victims of violence but you believed that we see fewer such images now, in 2008. Please try to find examples of advertisements that DO show women as any of the following: a) recipients of the male "gaze" (this was the idea that it is men who are painting or photographing or producing these images), b) open targets for sexual advances, c) inviting sexual advances, d) persisting is the role of "inferior," in terms of power, to men, or e) themselves in the position of power over, or ownership of, the "gaze." Please also explain your choice of advertisement.